I highly doubt that when everyone is trading they need to get a steam account....
But on the other hand, steam don't save chat history(or they do?)
Or they can use QQ International: QQ International | Chat, Video Calls, Groups - Get a Better Messenger
If you need information on how safe QQ Inter is I can tell you.
pretty sure nobody wants to use facebook or fake facebooks will be used
Maxedout (04-08-2013)
Steam does have group chat. Nearly everyone uses it, i don't see why it'd be a problem. Basically as easy as creating a skype account.