Considering where it was like 3 years ago even, there really isn't enough traffic to warrant the pricing, nor is there enough effort put into the site to change that.
I mean, how long have we talked about getting rid of this archaic vBulletin format we are so stuck on? Like 4 plans I have seen get made to transition and then it blows up on the launch pad as soon as it starts.
If it ever did.